Open any woman’s underwear drawer and chances are you’ll find the same familiar cast of characters. The “special” knickers that rarely see daylight. The big comfy ones reserved for period days. The overstretched pair you can’t part with even though they have lost their integrity.
I noticed this more after becoming a mum, not just in my own drawer, but in chats with friends and customers. Our bodies change, our lives change, and our underwear drawers hold on to parts of old versions of ourselves.
The three types of knickers typically owned
Most women hold on to the same three categories:
• The “sexy” pair bought for a moment, now living at the back of the drawer waiting for their time to shine again
• The “time of the month” knickers that we turn to for comfort when we feel rubbish
• The everyday pair that’s lost its shape but somehow still gets worn
It’s funny because it’s true. However when underwear no longer fits your body or lifestyle, over time, that affects confidence more than we realise. We do the same with clothes in our wardrobes. We all have the things we hold on to in case we fit into them again.
Why motherhood changes your underwear needs
Pregnancy, postpartum recovery, hormonal shifts, and time all change the body. The gorge little lace numbers don’t cut it so much and our new body shapes need something a little different. Waistbands sit differently. Skin feels more sensitive. Sizes fluctuate. That’s why so many mothers find themselves stuck between sizing up, buying “temporary” maternity options, or settling for basics that don’t quite feel comfortable.
What an underwear drawer reset actually means
A true reset isn’t about throwing everything away and starting again overnight. It’s about choosing underwear that:
• Adapts to body changes
• Stays soft and supportive
• Holds shape wash after wash
• Feels good from morning to night
It's about keeping the underwear that feels good, and throwing away the knickers you spend the whole day digging out of your bottom!
Designing underwear for every stage, not just one
Our seam-free underwear uses stretch-and-recovery knit technology designed to move through pregnancy, postpartum, perimenopause and beyond. This means they will fit comfortably no matter what your body is dealing with
Ready for your own underwear drawer reset?
We suggest starting by dividing your bras and knickers into category piles, throwing out the ones that are hanging on by a thread and include the ones you know hand on heart you will never wear again. Remove everything that no longer serves you. And then slowly start purchasing basics that work for you where you are right now.
You will feel so much better for it!
