Most maternity underwear is designed around one stage. And somehow, it still manages to plan ahead for another one you haven’t reached yet. At The Mutha Project, we took a different approach entirely: design for the woman you are right now.
Here’s what that looks like in practice — and why less really is so much more.
We stripped back everything that wasn’t serving you.
Because most of those features exist for possible future moments, mine what you are experiencing in pregnancy. Here’s the thing that always confused me about maternity bras: they’re sold to you during pregnancy, but most of them are built for nursing. Nursing clips, drop-down cups, functional openings — all designed for a stage you haven’t reached yet, and one that may not even happen for you.
You’re pregnant right now. You deserve underwear that’s for right now.
If nursing does work for you when the baby has actually arrived, brilliant — there are bras made specifically for that. But in this moment, the focus should be entirely on you and what your body needs today.
The same logic applies to everything else we stripped back. Seams create pressure points. Labels scratch and irritate. Wires dig in when your ribcage is expanding or your body is healing. So we removed all of it. No seams. No wires. No labels. No nursing clips. What’s left is underwear that simply makes you feel comfortable.
What we did add, we added with purpose.
Everything we added has a purpose. The fabric is a stretch-and-recover knit — it moves with you and returns to shape, so it fits whether you’re 12 weeks pregnant or 12 weeks postpartum. The straps and elastic are brushed for softness against skin that might be sensitive, swollen, or scar-adjacent. Stretch threads are worked through for extra ease, so nothing pulls under pressure. And the open knit construction adds breathability where you need it most— pregnancy is hot stuff.
We design for the long game.
Pregnancy is not a phase. Once we give birth, we need time to find the new version of ourselves. There is no “bouncing back”. Our underwear will support you through your journey.
We designed the range to fit through all of it. The stretch-and-recover knit doesn’t require you to be a specific size or shape — it adapts.
Why we chose seamless
Seams leave marks. Those little ridged indentations on your skin at the end of a long day. They’re uncomfortable, they’re unnecessary, and when your body is already doing so much, the last thing you need is your underwear adding to it. So we left them off entirely.
But seamless only works if it’s engineered properly. The difference between seamless underwear that rolls, shifts, or loses its shape and seamless underwear that works is in the construction: the weight of the knit, the stretch recovery ratio, and the way the waistband is placed and finished.
The gentle support you need without wires.
A well-constructed bralette in the right fabric can offer meaningful support without any of the pressure, digging, or restriction that comes with underwiring. This is important for your ever changing breast tissue.
They work with the body rather than against it.
For many women, especially through pregnancy and postpartum recovery this kind of soft, responsive support is actually more effective day-to-day than a wired option that stops fitting within weeks and needs replacing as your breasts grow.
It grows with you. And recovers with you.
The stretch-and-recover knit was chosen specifically because it doesn’t just stretch, it comes back. That means the same pieces can work across a significant range of body change without becoming misshapen or loose.
We’re also honest that pregnancy and postpartum aren’t one-size moments. Bodies change week by week, and sometimes day by day. What we’ve tried to create is underwear that has enough intelligent give to move through those changes without you needing a completely new wardrobe at every stage.
Waistband placement is everything.
For anyone who has had a caesarean, or who has postpartum sensitivity, bloating, or a changed relationship with their midsection waistband placement is everything. A waistband that sits directly on a scar is painful. One that sits too high and folds down creates pressure in the wrong place. We spent a lot of time on this.
Our high waist waistband is designed to sit softly on the right place in a bump and sit in your actual waist when the bump is gone.
This is what underwear designed by a mother actually looks like.
Most maternity underwear is designed around a moment — the bump and made to be temporary. Ours was designed around a woman, and made to last. We started by removing everything unnecessary, and only added back what genuinely serves the body. The result is a collection that isn’t labelled “maternity” or “postpartum” — it just fits, at every stage.
It was also designed by a founder who went through caesarean birth and couldn’t find underwear that worked for her recovery. That experience is in every single decision we made.
Find yours.
You can shop the full comfy range here. Tap the speech bubble on the homepage if you would like to chat through anything— we love to help.
